Our social aims matter and are measured as much as our commercial aims

We do not overstate scientific claims for marketing purposes

We maintain the highest ethical standards aligned to the British Psychological Societies code of ethics and conduct which includes:

Respect

Competence

Responsibility

Integrity

We care and collaborate

We remain open minded

We ask open questions

We create psychological safety for all

We are open to advances in science that refute old scientific evidence

We make time for learning every day

We distinguish between opinion and evidence

We unapologetically challenge the status quo

We work towards a more inclusive world of work

We work tirelessly to level the playing field and break down barriers for under-represented groups.

We place people over process

We involve end users in our design

We place progress over perfection.

We are prepared to pivot when new information comes to light.

We are agile and we embrace change